Challenge #1

Are you ready to audit your list and find out what’s working, what isn’t, and where there’s room for improvement? If you ask me, it’s one of the most productive and rewarding tasks you can tackle this week. It all starts by taking a closer look at what you have in place right now. 

Be honest. When is the last time you’ve really taken a look at your opt-in form? How about your welcome email? Do you know what it says and how you’re welcoming your new subscribers? How about the lead magnet you’re using? It’s time to take stock of all that and the first step is to sign up for your own list. 

Sign up for your list

Today you are going to pick one opt-in offer and give the landing page and sign up process a good one over. Keep pen and paper next to you as you work this week or open up your favorite project management system to track your findings and assign tasks. You’re sure to find plenty of things you can tweak with your autoresponders this week. We’ll address some of these things in more detail this week, but start to pay attention and try to look at each piece of the process from your subscribers’ point of few. 

Now, head over to your landing page or embedded form and sign up for your own list. You can sign up with any email address and it will work just fine. If you use an email provider like Gmail, you may consider making a label to save all the things coming in this week and keep it organized.

Things to consider:

How attractive is the landing page?
Is the opt-in offer an easy “yes”?
Is the headline catchy?
Do you help your readers solve a problem with your lead magnet and the content you provide in your emails?
Are you hitting on pain points in your copy?
How attractive is the graphic?
Do you have a double opt-in?

As you’re signing up, look at how easy and smooth the process is. Look at and reevaluate how much information you’re asking for. Are the landing page and opt-in email work together? Are there things you could improve or clarify? Does it fit with the overall look and feel of the rest of your site? Do you have any distractions on the opt-in confirmation page and email? Do your readers know what to expect? 

Important Tasks:

1. Once you sign up for your list you should be taken to a thank you page or receive a success message that give you the next steps. This step is the first impression. You want to make sure it’s easy for your subscriber to find their opt-in. Also, an important step in your list health.

I highly recommend having a double opt-in anytime you are gathering email addresses. This allows for verified users only to be added to your list. This also means the user must confirm via email and this is exactly where you will place your download!

This email is called a double-opt in or incentive email in most software and you can find it when you’re setting up your form or landing page. Be sure your success message or opt-in thank you page instructs them to check their email to confirm subscription and get your free resource.

Note: Are you using a success message or custom thank you page after opt-in? We’ll talk more about this later in the week.

2. It should be easy to find the lead magnet download file in your incentive email, but this isn’t the only thing you can do here. Start to think about using this space (and a custom thank you page) to create a relationship with your readers and to turn them into customers. We’ll go into more detail on this on day three. Check your incentive email and/or custom thank you page. Make sure all the links on this page work. You don’t want to make a bad first impression. 

3. Once you’ve confirmed your list subscription and you should enter into a Welcome Sequence. Going forward, look at each message in your auto-responder sequence as it comes in. Make sure the links are working, the offers are still valid and the messages make sense. You want to be sure each email leaves the subscriber wanting more and eventually leads to sale. Change and tweak as needed. 

Tomorrow…

That’s it for day one. Tomorrow we take a closer look at the lead magnet and how well it’s working when it comes to drawing new subscribers into your funnel.