Yesterday’s task gave you a good overview over where your opt-in and auto-responder are right now. If you missed the post, you can catch up on it here.
Now that you have a general overview, and a list of things you want to fix and change, it’s time to take a closer look at the first piece of the puzzle… your lead magnet. This is the “thing” you are giving away as a thank you when people join your list.
Review Your Lead Magnet
It’s a good idea to change the lead magnet occasionally, and even more important that you make sure it’s something of value that’s interesting to your readers. That’s why it’s a good idea to start with your target audience in mind. You don’t necessarily want to appeal to the largest audience. Instead, you want to attract the right people who will love your products and recommendations. In short, you want your free list to be made up of future customers. Do you know what their pain points are? What do they need the most help with right now? What would be willing to exchange their email address for?
Things to consider:
Once you know who your ideal customer is, think about where they are at right now. I’m not talking about location. Think about where they are at in life or business, pertaining to what you have to offer and where they want to go. What are their pain points?
For example, you could build an audience of parents of toddlers who are just starting to potty train. Their goal is of course to get the kid out of diapers for good. Think about what some of the early questions these people ask themselves or what problems they face. In this example, the parent may be wondering when the right time is to start potty training and if there are signs that their child is ready.
- Spend a little time today to brainstorm some ideas for questions and solutions for your own target audience. Along the way, think about how your existing lead magnet fits into that picture. Is it a good fit? If not, it may be time to come up with a new lead magnet.
- Think about format. Is a short report that’s a downloadable pdf attractive to your market? Or would they prefer a video course or interactive quiz? Look at what your competition or others who target the same audience and consider going a similar route.
In the end, don’t be afraid to create multiple new lead magnets and test them out to see which one performs best for you. It’s time well spent when you find the opt-in offer that helps explode your list growth.
That’s it for day two. Tomorrow we will revisit your download page. It’s prime real estate and we want to make sure it’s working for you, not against you.