There’s a pretty neat strategy called foreshadowing that you can use to improve open rates among email subscribers. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial to …
email subscribers will open if you create anticipation Read More »
Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every five days gets you the best results every time, there is no such thing. And there’s a very good reason for it. Every market, every …
Email Frequency – How often you should send emails Read More »
The first thing you need to get right when it comes to email marketing is how to craft a compelling email subject lines. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. It’s easy to spend a lot of time crafting a great message …
5 tips for crafting compelling email subject lines Read More »
You spend a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have decent email deliverability. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with …
What you need to know about email deliverability Read More »
I grew up with parents who worked for themselves and were always there for me when I needed them most. With this type of upbringing, I knew flexibility was important to me and I would eventually become a work at home mom. In January of 2019, this dream became a reality and it’s not been …
What I learned in my first two weeks as a work at home mom Read More »