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How to measure your opt-in conversion rates

An email list is a powerful marketing strategy for any website owner. You can have many visitors to your website, […]

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Email Frequency – How often you should send emails

Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great

Email Frequency – How often you should send emails Read More »

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Use foreshadowing to boost email open rates with email subscribers

There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You

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Ultimate Email Marketing Guide and my favorite software

Welcome to the Ultimate Guide to Email Marketing! Email marketing is truly one of my favorite things to talk about

Ultimate Email Marketing Guide and my favorite software Read More »

email subscribers will open if you create anticipation

There’s a pretty neat strategy called foreshadowing that you can use to improve open rates among email subscribers. You may

email subscribers will open if you create anticipation Read More »

5 tips for crafting compelling email subject lines

The first thing you need to get right when it comes to email marketing is how to craft a compelling

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What you need to know about email deliverability

You spend a lot of time each week crafting emails to your subscribers, but none of that will do you

What you need to know about email deliverability Read More »

What I learned in my first two weeks as a work at home mom

I grew up with parents who worked for themselves and were always there for me when I needed them most.

What I learned in my first two weeks as a work at home mom Read More »

Hey there!

I'm Sherri. I'm totally geek out over email marketing and biz tech. Stick around if you want to learn more about email marketing and business operations for your health and wellness business.

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